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 how potatoes relate to decorative concrete
Lindy A.   01-02-2008 13:48:04

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Know you Potatoes ...

The farm wagons stood in a public market. Both were loaded with potatoes in bags. A customer stopped before the first wagon.

How much are potatoes today?" she asked the first farmer's wife.

" $2.50 a bag," the wife replied.

"Oh, my" protested the woman, "that is pretty high. I paid only $2.00 for the last bag I bought."

"Tators has gone up," was the only thing the farmers wife had to say.

So the housewife went to the next wagon and asked the same question. But the second farmer's wife "knew her potatoes." Instead of treating her customer with indifference, she replied: "These are Wisconsin white potatoes, Madam. They are the best potatoes grown. In the first place, we only raise the kind with small eyes so that there will be no waste in peeling. Then we sort them by sizes. In each bag you will find a large size for boiling and cutting up; and a medium size for baking. The baking size cook quicker and are all done at the same time which means a big savings in electricity or gas. Then we wash all our potatoes clean before sacking them, as you can see. You can put one of these bags in your parlor without soiling the carpet ---you don't pay for a lot of dirt. I'm getting $3 a bag for them ... shall I put the bag in your car?"

The smart wife sold two bags, at a higher price then her competitor had asked, in spite of the fact that the customer had refused to buy at the first wagon because she thought the price was "too high."

All of which proves that a customer's idea of price depends entirely on ideas in their own mind. When you put the right ideas there, the sale is not far away.

The more you know about what you are selling --- regardless of whether it is some highly technical product or just potatoes --- the better able you will be to overcome price objections. Customers should not be allowed to think that a price is too high. They won't think so if you know the fine points of what you are selling --- as the farmer's wife knew the good points about her potatoes.

(author of above unknown ... just wanted to share it with you)

Moral to the story is that you should continue to learn all you can in order to overcome pricing objections; thereby, allowing you instill the value in your prospects mind, resulting in more sales.

Lindy A.

Lindy A.

   
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suntacsys   01-02-2008 15:30:05

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,,, thought this was a good analogy, mz lindy,,, hope goodsonkd 's loading his truck as we type :-)



m & i take the work for $12 - $15 sf & sub to kirk for $5,,, altho i prefer ' artisan ' to ' journeyman '



best [the original] enter'd-apprentice yic-yac

   
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